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Home > About Our Brands > Beauty Wise Cosmetics
ABOUT BEAUTY WISE COSMETICS

HTML clipboardJennifer Reed, owner of Natural Solutions - Holistic Beauty, Body & Bath Limited, created this line in 2005.  It has transformed itself many times since its early beginnings and has become a very popular selection for Natural Solutions Customers.  "I wanted to fill in the gaps on items that other manufacturers were creating.  Having specific shades of lipstick, or formulations that seemed to mimic well known brands but with cleaner raw materials, or more simpler formulations was where I began.  I've tried to focus on quality instead of expensive packaging and advertisements to keep the product at a relatively affordable price.  We don't work with raw material suppliers who do animal testing.  Many of our items are gluten free or vegan. We have stayed clear of nano particle materials and opted for non micronized or micronized instead.  I'm very proud of the options we have and will have shortly.", says owner, Jennifer Reed. Beauty Wise Cosmetic Products are found only at Natural Solutions Boutique or online stores currently.

Our Commitment: Never Offer Items Tested On Anaimals, Use Pure (organic certified when possible) materials, non-nano sized mineral particles, vegan and gluten free ingredients when possible.

Product Highlights:

  • Corrective Fluid Foundation/Concealer
  • Powder Foundation
  • Powder Concealer Foundation
  • Eyeshadow, Loose
  • Eye Defining Eye Liner and Lip Liner
  • Mineral Eye Liner Pencils
  • Mineral Lipstick
  • Mattifying Primer
  • Eye/Lip Primer
  • Professional Cosmetic Brushes and Accessories
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We've added some information regarding our Beauty Wise Cosmetic line.  Here are some questions you may have wondered:

IS THE COSMETIC MICRONIZED?
We have it made with non-micronized minerals instead.  The zinc was the only ingredient we had used that was micronized, but the lab we get it from was more than happy to comply with our request.

WHERE IS IT MADE?
I have the loose powders such as full cover, concealing, bronzing powders, defining lip and eye liners made in the USA for us.  The other cosmetics are made in Australia such as the mineral vegan liners, mineral lipstick, eyeshadows, eyebrow powders, eyebrow pencils, corrective foundation.  Our styling aids are made in the USA.  I feel that I want to have the help of those who do their products best, so that is why we use different labs.

WHERE CAN I GET IT IF I DON'T WANT TO PURCHASE IT ONLINE?
Right now we are the only ones offering it online, and very few boutiques or beauty specialists are handling it.  Its a new line and it's in the early stages of growth, so there are many changes and new products that we will introduce.  So we appreciate your patience during this time.

IS THERE CARRAGEENAN IN THE NATURAL STYLING GEL?
Aloe vera gel can often be synonymous with "aloe vera and carrageean", but that is not the case with this product or real purity's.  There is no caarageen used in the Styling Gel, or in any of its components.

I AM ALLERGIC TO CHROMIUM AND ULTRAMARINE BLUE, DO YOUR EYESHADOWS, PENCILS, MASCARAS CONTAIN THESE OR THEIR DERIVATIVES?
No lip products contain ultramarine blue or chromium oxide green iron oxides.  In our eyeshadows, the Ivy contains chromium while the orchid has ultramarine blue. In the eyeliners, the slate blue has ultramarine blue.

I SEE THAT YOU BREAK DOWN INGREDIENT LISTS ON MANY BRANDS. DOES THE BEAUTY WISE CORRECTIVE FLUID FOUNDATION HAVE THE TITANIUM DIOXIDE AND ULTRAMARINE BLUE IN BOTH SHADES?
Yes they are in both shades.

WHAT IS THE VITAMIN E DERIVED FROM IN THE BEAUTY WISE LIPSTICK AND VEGAN EYE LINERS?
The vitamin E is derived from vegetable oil, soya bean.

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IS BEAUTY WISE COSMETICS MINERAL MASCARA GLUTAN FREE?
Yes.

DOES beauty wise cosmetics USE the mineral FERRIC FERROCYANIDE?
NO, and we choose pigments that do not use this ingredient also (as you may know pigments/micas are a combination of mica, oxides, ultramarines, carmine, ferric, fd&c pigments etc). we do not select pigments that contain carmine, ferric or fd&c pigments., Animal products, Artificial Dyes, FD&C colours, Talc, Carmine (also known as Cochineal), Bismuth Oxychloride, Mineral Oil (and its derivatives) and paraben preservatives.

WHERE IS IT MADE?
Most of the line is made right here in the USA, but the mascara and eye shadows are made in australia.

Samples are approximately 1/4oz packaged in a recyclable jar.  These are not produced by the manufacturer, but only through Natural Solutions.  The size and price were determined by the largest size container the manufacturer has available and evenly proportioned.  Every person's skin is unique, and as with all cosmetics we recommend that a person apply a small amount of the product to the inner wrist for 1-2 days before applying elsewhere to ensure comfort and compatibility.  We encourage everyone to read the ingredient labels carefully to avoid allergens.  Please read our policies under Customer Service Desk as not all items are returnable.