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Suzie Wang is founder of 100% Pure Cosmetics

"Thank you for supporting and believing in our mission to bring the world 100% Pure health food for the skin without any harsh, unsafe chemicals that can pollute our bodies or our planet. All our 100% Pure formulas are biodegradable, all our labels are printed with non toxic soy ink, our packaging is from post recycled and or recyclable materials, our shipping materials are pre-cycled - we pick up from our neighbors packing materials such as popcorn and packing boxes to re-use them which eliminates waste, and majority of the paper we use is recycled.

Also, thank you deeply for supporting and believing in our mission to help animals. 100% Pure formulas are completely cruelty free (none of our formulas or ingredients were ever tested on animals) and 100% Pure formulas and makeup brushes are vegan (or vegetarian when cruelty free honey ingredients are used)....
Susie Wang
founder of 100% Pure"

Why 100% pure?

“As much as 60% of topical skin-care products are absorbed through the skin and into the bloodstream,” Says Dr. Nancy Lonsdrof, M.D. an lowa-based physician, “They should be consumed with the same prudence that we use to choose our breakfast cereal.” – April 2006 issue of Women's Health Magazine. There are many toxic chemicals in cosmetic products that have been clinically proven to cause cancer, tumors, irritation and many different skin disorders. 100% products are truly 100% Pure-no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins.

Why Vegan?
We love animals and refuse to support anything that hurts animals which is why none of our formulas are ever tested on animals (everything we use is food grade and does not require testing, whereas chemical ingredients must be tested). All our makeup brushes are from synthetic fibers. No animals were hurt for their fur and no animals were hurt for any of our ingredients (the only animal ingredient we use is cruelty free honey).

Why not perfumes or fragrances?
Perfumes and fragrances are synthetic chemicals that do not have any medicinal or aroma therapeutic value. 100% Pure products smell delicious because what you smell is real. The wonderful aromas in 100% Pure products are from real fruits, pure essential oils, and pure absolutes. There are never any synthetic fragrances or anything artificial in 100% Pure products.

Why not thickeners and emulsifiers?
Because those are just cheap fillers. 100% Pure products are never diluted with water, alcohol, thickeners, emulsifiers or any other “fillers”. Instead, 100% Pure products are totally concentrated, which means they are most effective.

100% Pure products are based around antioxidants.  Why are antioxidants so important?
Every moment, we are slowly deteriorating. Free radicals such as the sun, smog, smoke, cigarettes, etc. attack us, causing aging, wrinkles, and cancer. ONLY Antioxidants protect us, fighting off the damaging free radicals. Sun block is important because it blocks up to 80% of UV rays, but sun blocks DO NOT protect against other free radicals. Your skin needs antioxidants for sun protection and protection against all damaging free radicals.

Since there are no preservatives, how long do your products last once I open them?
On each product, there is an open jar symbol with a number on it. That number indicates how long you can use the product once it is opened. Rather than using chemical preservatives, we use natural preservatives such as anti-bacterial herbs 100% Pure has several other unique proprietary technologies that distinguish the company from competitors. We use unique technology to stabilize active ingredients from oxidizing and also have a proprietary 100% natural preservative system, using Japanese Honeysuckle, Thyme, Oregano, Goldenseal, Rosemary, Lavender and a high concentration of vitamins and antioxidants, to preserve all products.

What does 100% Pure Mean?
There are many toxic chemicals in cosmetic products that have been clinically proven to cause cancer, tumors, irritation and many different skin disorders. 100% Pure products are truly 100% Pure. That means there are no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins. Truly health food for your skin.

Is 100% Pure Good for Sensitive Skin?
Because 100% Pure does not contain harsh detergents, chemical preservatives, artificial fragrances that can irritate the skin, they are perfect for sensitive skin.

What are Fruit Pigments?
Fruit pigments are what makes strawberries red, what makes blueberry skin blue - fruit pigments are fruit colors. All 100% Pure cosmetics are colored from fruit and vegetable pigments. All the antioxidants and vitamins are found in the pigments. 100% Pure fruit pigmented patent-pending technology takes those healthy fruit pigments and puts it into our cosmetics. That is why we have blackberry mascara (mascara colored from blackberries), pomegranate wine lip gloss (lip gloss colored from red wine and pomegranate) and cranberry cheek tint (cheek tint colored from cranberries). The great thing with 100% Pure fruit pigmented cosmetics is that you'll be applying all the healthy fruit antioxidants and fruit vitamins directly onto your skin.

Why are the body washes so thin?
Our shower gels do not contain water, gums, thickeners, or emulsifiers - or any other cheap fillers. However, they are very foaming and work best with a bath net sponge!

Are your products gluten free? If so, where does the Vitamin E come from?
Most of our products are gluten free. We are sensitive to this since we know many people suffer from gluten allergies. One common ingredient that contains gluten is Vitamin E. But the Vitamin E we use is gluten free because it's derived from cold pressing rice bran.

What does it mean when products are labeled as "gluten-free", and what is the significance?
Gluten comes from wheat, rye, malt, oats, and barley. These ingredients are often used in cosmetic products as binders or emollients, helping ingredients mix together. Much of what we put on our skin is absorbed into our bodies, so in addition to being careful about the foods they consume, people with gluten sensitivities also have to be aware of the cosmetics they use. This includes topically applied lotions, creams, shampoos, etc. Gluten sensitivities cause inflammation throughout the body, with a wide range of types of reactions including gastro-intestinal problems, depression, eczema, headaches, and exhaustion.

100% Pure's gluten-free products are labeled as such so those with gluten sensitivities can be sure they are safe to use. The only 100% Pure products that contain gluten are our mascaras, which contain oat and wheat proteins.

Are the sugars, butters, and salts unrefined?

We only use the best, most organic ingredients in all of our products. Refining ingredients cause them to lose all nutrients and minerals. Therefore, all of our ingredients are completely unrefined and contain all of their natural benefits!

Do you use nano size titanium dioxide in your sunscreen?

The titanium dioxide is not nano particles. Our sunscreen is a physical sunblock which means it sits on top of the skin to physically protect against the sun. If they were nano particles, they would absorb into the skin, therefore be in-effective sunblock. Every batch of our sunblock is tested by a third party lab to ensure a minimum stated SPF.

Are your products safe for kids?
Since 100% Pure products do not contain any synthetic chemicals, parabens, sulfates or harsh detergents, artificial fragrances or colors, phthalates, 100% Pure is safe for kids to use.

Are 100% Pure products environmentally friendly?
100% Pure products are truly environmentally friendly: their formulas, packaging, labels, and packing materials are all safe for you and environmentally friendly. We wanted to highlight the ways that 100% Pure is green.

Highlights from 100% Pure on their environmentally practices:

Biodegradable formulas
It starts with their 100% natural, biodegradable formulas that don't contain any harmful chemicals or toxins that can pollute our bodies or our earth. This means their formulas are so pure, you can pour their formulas into the ground and they easily decompose into safe natural matter.

Solar power
100% Pure products are made with sun power! Their headquarters and manufacturing buildings boast solar-powered roofs that produce about 235,000 kilowatt-hours per year, preventing about 170 metric tons of carbon dioxide from being emitted through the utility company. That's the equivalent of removing 33 cars from the roads, or planting 4,400 trees.

They also offer a free electric car charging station for their employees that have electric cars. The 100% Pure team has planted thousands of plants, trees, and flowers to help beautify our local city of San Jose, California, and have installed a well to catch rain to use in their gardens and in their bathrooms. 

Recycled packaging
100% Pure packaging is made from recycled materials - post-consumer recycled glass, plastic, tin and paper. Materials otherwise that would have compiled into ever-growing landfills. Instead of creating more trash, they always package all their pure formulas in packaging that was once a water bottle, old coffee paper cup, old beer bottle, etc..

After you are done using your 100% Pure product, please continue the cycle and instead of placing in your trash, put in the recycling bin. If it is a plastic container, recycle with your other  plastic #2, #4, or #5. If it's a glass container, please recycle with other glass; if it's metal packaging, please recycle with your soda cans. 

Non-toxic soy and vegetable inks
They use soy and vegetable inks on everything we print - from catalogs, labels, boxes, ribbons  and even their makeup which is all colored from fruit and vegetable dyes! These natural fruit / vegetable / soy inks are non toxic and don't pollute our environment or our oceans when washed down. 

Recycled packing materials
When you finally open up your package - everything you're holding is from recycled materials: the outer box for their skincare is from recycled paper printed with soy / vegetable ink, the glass packaging is from recycled glass, and the formula inside is 100% biodegradable!

Truly, Cruelty Free

When cosmetic companies claim "no animal testing", it may not
always be entirely true. The final formula may not be tested,
but each chemical ingredient must be tested in order for the
ingredient to be FDA approved. Since all 100% Pure formulas
are made only with food ingredients, none of our ingredients were
ever tested on animals. In fact, 100% Pure loves and
respects all animals and are proud animal activists that support
causes that help to promote the ethical treatment of animals.
100% Pure formulas are all cruelty free and vegan (without the
use of animal ingredients- except when honey is used
as bees are not harmed while honey is collected).