Home > About Our Brands > Real Purity Products

Real Purity Cosmetics

Virginia Easterling founded the J-Rich Clinic in 1971 with a focus on helping chemically sensitive women. After many years of working with these patients, she saw a need for better cosmetics for women. In 1982 with the help of her daughter-in-law Karen Easterling Real Purity was born. The original product line was developed and formulated, and those products are still some of Real Purity most popular products today.

Ownership of Real Purity passed from Virginia to her son in 1995, Dr. Rich Easterling and his wife Karen Easterling. The company moved to TN where Dr. Easterling had his naturopathic practice. Dr. Easterling had a natural love for developing and formulating products. In 2012, Real Purity moved its headquarters to Evansville, IN where Dr. Rich's son RJ joined the family business.

Mission: To provide natural and organic cosmetic and skincare alternatives to those with sensitive skin and a desire to live a greener, simpler lifestyle.

Ingredient Quality: Real Purity strives each day to provide products that are non-toxic, hypoallergenic, non-GMO, cruelty-free and are made in the USA.

Real Purity Highlights:
  • Mascara - Titanium free, Gluten free, Carmine free
  • Blush - Carmine Free, Nano-Free, Paraben-free, Mineral Oil Free, Synthetic Fragrance Free, Metal Free, Never Tested On Animals
  • Eye Shadow - Carmine Free, Nano-Free, Paraben-free, Mineral Oil Free, Synthetic Fragrance Free, Dye-free, Never Tested On Animals
  • Lipstick - Titanium Dioxide Free, No Animal Testing, Fragrance Free, Gluten Free
  • Liquid Foundation - Gluten Free, Vegan, Not Tested On Animals, New formula contains Jojoba Esters, Bismuth Free
  • Face Powder - Gluten Free, No Synthetic Fragrances, No Preservatives, No Animal Testing, Free of Jojoba, Vegan
  • Concealers - Titanium Dioxide, Mica and Gluten Free; Not Tested on Animals
  • Shampoo - Vegan, Detergent Free, Free of Synthetic color & preservatives, Not Tested On Animals, Kosher, Alcohol Free
  • Conditioner - Fragrance Free, No Propylene Glycol or Petrolatum, No Sulfates or Pthalates, No artificial fragrances or dyes
  • Hair Gel - No plastics, synthetic fillers or fragrances, no synthetic preservatives, Never Tested On Animals

Shop for all natural products

All natural, chemical free and non toxic products are what you will find here under our natural cosmetic category. You will also find natural holistic mascara, all natural foundation, iron oxide free eye shadow, mica free cosmetics, dye free face powders and more. Shop with Natural Solutions, online at www.bewellstaywell.com your all natural product headquarters.

What do people say about the Real Purity brand?

Real Purity Mascara - Great mascara for people eye sensitivity. It lengthens your lashes!

Real Purity Mascara - I love this mascara. It goes on easily and doesn't clump (until it's almost gone!) You do have to be careful as its consistency isn't like most mascara--it is very fluid. Just don't put a lot on the brush. I won't use anything else. And, no harsh chemicals (only Iron Oxide, which isn't harmful).

Real Purity Blush - This blush has a pleasant, rose color. The mineral powder doesn't all spill our when used with a brush the way some mineral blushes do. A little bit goes a long way.

Real Purity Blush - I love this blush and have been using it for years. My favorite!

Real Purity Lipstick - This is such a great product! It's a nice blend between a typical (dry) pencil and one that is more like a lipstick. I use it every day and am so happy with it.

Real Purity Foundation - vey good foundation/very little product needed goes on well with a clean beauty blender.

Real Purity Foundation - This foundation is light, but covers well. It stays on all day.

Cosmetic samples are approximately 1/8th Teaspoon size packaged in a mini zip lock baggie or small polycon recyclable jar.  Skin, Hair and Body samples are packaged in a 1/8oz to 1/4oz recyclable jar.  Some samples may be smaller.  They are designed for one or more uses depending upon the product.  They are not made for reselling. They are made for individual use. These are not produced by the manufacturer, but only through Natural Solutions.  The size and price were determined by the largest size container the manufacturer has available and evenly proportioned.  Please read our policies under Customer Service Desk as not all items are returnable.  Every person's skin is unique, and as with all cosmetics we recommend that a person apply a small amount of the product to the inner wrist for 1-2 days before applying elsewhere to ensure comfort and compatibility.  We encourage everyone to read the ingredient labels carefully to avoid allergens.